In the vibrant landscape of modern business, digital marketing emerges as the cornerstone of success. For a Communications and Public Relations professional like myself, it’s the pulsating heart of all operations. With a career decorated with highly successful marketing campaigns and branding initiatives, I’ve witnessed firsthand how digital marketing isn’t just an option—it’s an essential …

Title: How Digital Marketing Elevates My Communications and Public Relations Career Read More »

Three approaches serving the same purpose… Twenty-three years ago, when I first stepped into a university classroom, I was just beginning my career in Communication and Corporate Relations. The professional orientation of our first class revolved around journalistic writing, like chronicles and reports. Companies were publishing numerous press ads and paying for costly advertising spots. …

Marketing, Public Relations and Corporate Communication Read More »

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