Hello, my name is

Maria Alejandra Jimenez

Marketing
Research
Communication

Alejandra Jimenez
About me

I am a marketing specialist based in Canada, with an experience of 16+ years generating value, developing stakeholder relations and creating engagement!

I design marketing and communication strategies for businesses

Innovative and forward-thinking Marketing, Communication and Business professional with a master’s degree in Strategic Communication and a Doctorate in Administration. Over 15 years of experience in teaching, researching, and developing academic work within undergraduate and graduate programs, including MBA and MIB in Communication and Business Schools.

Skilled in utilizing teaching technologies such as Brightspace, Moodle, and Blackboard platforms as well as in-classroom pedagogic tools. Demonstrated a broad trajectory in consultancy work, specializing in marketing and strategy for business development, as well as strategic planning and execution. Committed to innovation in teaching practices and student success, as evidenced by adaptability across various learning environments, including face-to-face, blended, and online platforms. Fluent in both English and Spanish, proficient in academic and business settings.

What I do

From understanding your requirements, designing a blueprint and delivering the final product, I do everything that falls in between these lines.

Strategic planning

An effective strategy is a well thought out process in which the organization and their leaders determine their vision for the future as well as a way to align the stakeholders to fullfil their goals.

Research

Research is a systematic inquiry to study, understand, describe, explain, predict and create over an observed matter. Thus, providing solutions and future liaisons.

Content creation

Creating content means producing material in various formats to provide information or entertainment, and meet particular objectives of attracting web traffic, brand awareness and engagement.

Skills

My Experience

2024 - Current

Vancouver – Canada

University Canada West

Associate Professor

Instructor and Researcher Department of Marketing, Strategy and Entrepreneurship. Graduate School MBA program

2023 - Current

Vancouver – Canada

Kanovate

Business Consultant

Instructor and Researcher Department of Marketing, Strategy and Entrepreneurship. Graduate School MBA program

2022 - 2023

Toronto – Canada

MIC International Recruitment

Copywriter - Linkedin Strategy

Crafted and edited various types of content including work-related documents and resumes for clients. Developed and conducted webinars on LinkedIn tool utilization for job search enhancement and networking.

2021 - 2022

Medellín University

Education Coordinator and Researcher

Development of a strategy for academic program marketing in the area of International Business and provided monthly presentations to various university stakeholders.

2014 - 2020

Ihousefix

Communication specialist

Development of communication and promotion materials, marketing campaigns for retail services, inventory management, digital communication and social media, content production.

2017 - 2018

LATINCO S.A.

Strategic communications consultant

Design of a communication strategy for a national corporation with 1,400 employees divided into two departments and 23 ongoing civil works in numerous cities throughout Colombia, as well as providing execution support.