About me
I am a marketing specialist based in Canada, with an experience of 16+ years generating value, developing stakeholder relations and creating engagement!
I design marketing and communication strategies for businesses
Innovative and forward-thinking Marketing, Communication and Business professional with a master’s degree in Strategic Communication and a Doctorate in Administration. Over 15 years of experience in teaching, researching, and developing academic work within undergraduate and graduate programs, including MBA and MIB in Communication and Business Schools.
Skilled in utilizing teaching technologies such as Brightspace, Moodle, and Blackboard platforms as well as in-classroom pedagogic tools. Demonstrated a broad trajectory in consultancy work, specializing in marketing and strategy for business development, as well as strategic planning and execution. Committed to innovation in teaching practices and student success, as evidenced by adaptability across various learning environments, including face-to-face, blended, and online platforms. Fluent in both English and Spanish, proficient in academic and business settings.
What I do
Strategic planning
An effective strategy is a well thought out process in which the organization and their leaders determine their vision for the future as well as a way to align the stakeholders to fullfil their goals.
Research
Research is a systematic inquiry to study, understand, describe, explain, predict and create over an observed matter. Thus, providing solutions and future liaisons.
Content creation
Creating content means producing material in various formats to provide information or entertainment, and meet particular objectives of attracting web traffic, brand awareness and engagement.
Skills
- Digital Communications
- Crisis Communication Strategy
- Creating Content
- Public Relations
- Client Communication
- Corporate Communications
- Strategic Planning
- Public Speaking
- Social Media Campaigns
My Experience
2024 - Current
Vancouver – Canada
University Canada West
Associate Professor
Instructor and Researcher Department of Marketing, Strategy and Entrepreneurship. Graduate School MBA program
2023 - Current
Vancouver – Canada
Kanovate
Business Consultant
Instructor and Researcher Department of Marketing, Strategy and Entrepreneurship. Graduate School MBA program
2022 - 2023
Toronto – Canada
MIC International Recruitment
Copywriter - Linkedin Strategy
Crafted and edited various types of content including work-related documents and resumes for clients. Developed and conducted webinars on LinkedIn tool utilization for job search enhancement and networking.
2021 - 2022
Medellín University
Education Coordinator and Researcher
Development of a strategy for academic program marketing in the area of International Business and provided monthly presentations to various university stakeholders.
2014 - 2020
Ihousefix
Communication specialist
Development of communication and promotion materials, marketing campaigns for retail services, inventory management, digital communication and social media, content production.
2017 - 2018
LATINCO S.A.
Strategic communications consultant
Design of a communication strategy for a national corporation with 1,400 employees divided into two departments and 23 ongoing civil works in numerous cities throughout Colombia, as well as providing execution support.