About me
I am a communication specialist based in Canada, with a rich experience of over 13 years generating value, developing stakeholder relations and creating engagement!
I design communication strategies & public relations campaigns
Innovative and forward-thinking Communications and Public Relations professional with a history of spearheading highly successful, cohesive and focused campaigns and branding initiatives. Offers multifaceted skills in communications and strategic planning honed in demanding educational environments.
Accomplished in driving competitive growth and consistently achieving targets. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms. Maintains consistent and clear messaging, capitalizes on cross-promotion opportunities and creates crisp and fresh content.
What I do
Strategic planning
An effective strategy is a well thought out process in which the organization and their leaders determine their vision for the future as well as a way to align the stakeholders to fullfil their goals.
Research
Research is a systematic inquiry to study, understand, describe, explain, predict and create over an observed matter. Thus, providing solutions and future liaisons.
Content creation
Creating content means producing material in various formats to provide information or entertainment, and meet particular objectives of attracting web traffic, brand awareness and engagement.
Skills
- Digital Communications
- Crisis Communication Strategy
- Creating Content
- Public Relations
- Client Communication
- Corporate Communications
- Strategic Planning
- Public Speaking
- Social Media Campaigns
My Experience
2022 - 2023
Toronto – Canada
MIC International Recruitment
Copywriter - Linkedin Strategy
Crafted and edited various types of content including work-related documents and resumes for clients. Developed and conducted webinars on LinkedIn tool utilization for job search enhancement and networking.
2021 - 2022
Medellín University
Education Coordinator and Researcher
Development of a strategy for academic program marketing in the area of International Business and provided monthly presentations to various university stakeholders.
2014 - 2020
Ihousefix
Communication specialist
Development of communication and promotion materials, marketing campaigns for retail services, inventory management, digital communication and social media, content production.
2017 - 2018
LATINCO S.A.
Strategic communications consultant
Design of a communication strategy for a national corporation with 1,400 employees divided into two departments and 23 ongoing civil works in numerous cities throughout Colombia, as well as providing execution support.